The Original
American Summer.

EAST COAST, USA

New England Summer

Is a lifestyle brand rooted in the grit and charm of a Northeast summer: easy, iconic, and a little salty.

THE ORIGINAL- BOAT TEE THE ORIGINAL TEE THE CLAM BOIL SCRIPT POCKET TEE NEW HEATER CAP

Brand new

Shop Summer

Check out our lineup of hoodies, hats, tees, and comfy crewnecks — and more.

Shop All

Our Mission

Is simple: to become the defining voice and experience of New England summers, all year long. We believe local businesses are the heart of our neighborhoods — help keep our summer stories alive by supporting them with a gift card!

Easy, iconic,
and a little salty.

New England bred.

A Summer
That Lasts Forever.

Don't take our word for it

★★★★★

Super comfortable and really well made. The designs feel authentic — not overdone, just classic and easy. It honestly captures that coastal summer vibe perfectly.

— Mike R

Plymouth, MA

★★★★★

New England Summer just gets it. The quality is solid, the fit is perfect, and everything feels effortlessly cool. It’s the kind of gear you throw on all summer long without thinking twice.

— Sarah L

Falmouth, MA

★★★★★

I love how simple and timeless everything feels. Great fabrics, great fit, and it holds up after multiple washes. It’s quickly become my go-to for weekends and beach days.

— Chris D

Hyannis, MA

FOUNDED IN 1776